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Digital Marketing Specialist AI-Powered

★★★★★ 4.8 · 189 learners

Become a certified Digital Marketing Specialist who can plan, execute and optimise multi-channel campaigns. Master SEO, Google Ads, Meta Ads, Email Automation and GA4 Analytics with hands-on campaign projects.

Sessions30 Live
Duration3 Months
ModeOnline · Offline · Hybrid
LanguageEnglish & Tamil
SupportPlacement until placed
30
Live Sessions
120 min
Per Session
3 Months
Duration
English
Language
Weekday
M T W T F S S
Weekend
M T W T F S S
Mode Online · Offline · Hybrid
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About the Course

Linkskill's Digital Marketing Specialist program is a 30-session, live-instructor-led course designed for aspiring marketers, entrepreneurs, and career-changers who want to drive measurable results online. You'll learn the full digital marketing stack — from organic SEO and content strategy to paid campaigns on Google and Meta — with a strong emphasis on data-driven decision-making using GA4 and HubSpot.

Every session is live and hands-on. You'll work on real campaigns using Google Ads, Meta Ads Manager, Mailchimp, and Canva. By graduation you'll have a portfolio of 3 live campaign case studies ready for interviews. Google Ads Certification and Meta Blueprint preparation are included.

Course Curriculum

8 Modules · 30 Sessions

01

Digital Marketing Fundamentals

3 sessions
  • The digital marketing ecosystem & channels overview
  • Consumer journey mapping: AIDA and funnel stages
  • Setting SMART marketing goals & KPIs
  • Introduction to Google Search Console & GA4 setup
  • Brand positioning and buyer persona creation
  • AI tools for marketers: ChatGPT, Gemini, Perplexity
02

SEO & Content Marketing

5 sessions
  • Keyword research with SEMrush, Ahrefs & Google Keyword Planner
  • On-page SEO: title tags, meta descriptions, schema markup
  • Technical SEO: site speed, Core Web Vitals, sitemap, robots.txt
  • Off-page SEO: link building strategies and guest posting
  • Content strategy: pillar pages, topic clusters, editorial calendar
  • Blogging for SEO: E-E-A-T and content optimisation with Surfer SEO
  • Local SEO: Google Business Profile optimisation
  • SEO reporting: Google Search Console + Looker Studio dashboards
03

Social Media Marketing

4 sessions
  • Platform deep-dive: Instagram, LinkedIn, YouTube, X (Twitter)
  • Content calendar creation and scheduling with Buffer / Hootsuite
  • Short-form video strategy: Reels, Shorts, TikTok trends
  • Community management and brand voice guidelines
  • Influencer marketing: identifying, outreach, and ROI measurement
  • Social media analytics: reach, impressions, engagement rate
  • Crisis management and reputation monitoring
04

Google Ads & Search PPC

5 sessions
  • Google Ads account structure: campaigns, ad groups, keywords
  • Search campaigns: match types, bidding strategies, Quality Score
  • Display & YouTube campaigns: targeting, creatives, remarketing
  • Performance Max campaigns and Smart Bidding
  • Ad copywriting: headlines, descriptions, RSAs and A/B testing
  • Conversion tracking setup with Google Tag Manager
  • Google Ads reporting, optimisation checklist and ROAS analysis
  • Google Ads Certification preparation
05

Meta Ads & Social Advertising

5 sessions
  • Meta Business Suite setup: Pages, Pixels, Events Manager
  • Campaign objectives: awareness, traffic, leads, conversions
  • Audience building: Core, Custom, Lookalike audiences
  • Ad formats: image, video, carousel, collection and Stories ads
  • Retargeting strategies: dynamic ads and catalogue campaigns
  • Meta Ads Manager: budgeting, scheduling, placement optimisation
  • Creative testing frameworks: DCO and split testing
  • Instagram Shopping and WhatsApp Business integration
06

Email Marketing & Automation

4 sessions
  • Email marketing fundamentals: list building, segmentation, compliance (GDPR)
  • Mailchimp / HubSpot: campaign creation, templates, A/B testing
  • Drip campaigns and automated nurture sequences
  • Subject line optimisation and deliverability best practices
  • Marketing automation workflows: lead scoring and CRM integration
  • SMS marketing and WhatsApp Business automation
  • Email analytics: open rate, CTR, conversion and unsubscribe tracking
07

Analytics, Reporting & CRO

2 sessions
  • Google Analytics 4: events, funnels, audiences and reports
  • Looker Studio dashboard creation for marketing reporting
  • UTM tagging and campaign attribution models
  • Conversion Rate Optimisation (CRO): heatmaps, Hotjar, A/B testing
  • Customer LTV, CAC, ROAS and key marketing metrics
  • Competitor analysis with SEMrush and SimilarWeb
08

Capstone Campaign Project

2 sessions
  • End-to-end campaign strategy for a real/simulated brand
  • Multi-channel campaign: SEO + Google Ads + Meta Ads + Email
  • Campaign brief, creative assets, and landing page design
  • Live campaign execution and performance tracking
  • Campaign report: insights, learnings, and optimisation recommendations
  • Portfolio presentation and peer review

Job Roles After This Course

Digital Marketing Executive SEO Specialist Social Media Manager PPC / Paid Ads Analyst Content Marketing Manager Email Marketing Specialist Marketing Analytics Manager Growth Hacker / Performance Marketer

Tools & Technologies

Platforms & Tools

Google Ads Meta Ads Manager Google Analytics 4 SEMrush Google Search Console Looker Studio HubSpot CRM Mailchimp Canva Pro WordPress Google Tag Manager Hotjar Hootsuite Ahrefs SimilarWeb

AI & Automation

ChatGPT for Marketing Jasper AI Canva AI Gemini Perplexity

Key Course Features

📡
100% Live Interactive Classes
🎯
Real Campaign Projects
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AI-Enhanced Marketing
🏆
Google & Meta Cert Prep
🏢
Agency Internship Option
📹
Session Recordings Provided
💳
Easy EMI Options
🔗
LinkedIn Profile Building
🎓
Interview Preparation
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Industry Certificate

You will be certified upon completing 80% attendance and submitting the capstone campaign project. Certificate covers SEO, Google Ads, Meta Ads, Email Marketing, GA4 Analytics, and AI marketing tools. Also prepares you for Google Ads Certification and Meta Blueprint.

12 Questions to Ask Before You Enrol — Answered

Before joining any Digital Marketing Specialist course in Salem or online, ask these 12 questions. Here are Linkskill Academy's straight answers.

1Does the Digital Marketing Specialist course cover Excel, SQL, Power BI or Tableau, Python and statistics? Can I get the full module list in writing?

This is a digital marketing course: SEO and content, social media, Google Ads, Meta Ads, email marketing and automation, and analytics/CRO with GA4. Full module list: 1. Digital Marketing Fundamentals (3 sessions); 2. SEO & Content Marketing (5 sessions); 3. Social Media Marketing (4 sessions); 4. Google Ads & Search PPC (5 sessions); 5. Meta Ads & Social Advertising (5 sessions); 6. Email Marketing & Automation (4 sessions); 7. Analytics, Reporting & CRO (2 sessions); 8. Capstone Campaign Project (2 sessions). We will send this module list on WhatsApp or email on request.

2How many real projects will I do, and with what datasets? Can I see past student projects?

Every module includes practical tasks, and the course ends with a capstone campaign project you plan, run and report on. Ask us on WhatsApp and we will share sample capstone projects from past learners.

3What is the trainer's industry experience? Do they work in the industry now?

Programmes are led by Sreemathy Sampath, Founder & Managing Director of Linkskill Academy, who has 10+ years of training experience in data and analytics, together with practising industry mentors for specialist modules. Ask us on WhatsApp for the name, LinkedIn profile and current role of the trainer assigned to your batch, and we will send it in writing before you pay.

4Can I attend a free demo class before paying?

Yes. You can attend a free demo / orientation session before you pay anything. Book a slot on WhatsApp (+91 90874 96799). We also run regular free and low-cost workshops (for example our free SQL one-day workshop), which are a good way to experience our teaching style first.

5How many students are in a batch? Are there weekday, weekend or online options?

Batches are kept small so the trainer can review every learner's work. We run weekday and weekend batches, in person at our Arisipalayam, Salem centre, live online, or hybrid. Ask us for the exact seat count and timings of the next batch and we will confirm them on WhatsApp or email.

6What is the duration and total fee, including taxes and exam charges? Are instalments available?

Duration: 30 live sessions of 120 min each, over about 3 Months. Fee: Digital Marketing programmes are ₹15,000–₹20,000 depending on mode and batch. Ad spend for live campaigns, if any, is separate. EMI/instalment options are available. Before you pay we send the full amount in writing, with GST and any third-party exam fees shown separately, so there are no hidden charges.

7Who issues the certificate? Is it linked to Microsoft or another recognised body, or is it the academy's own?

The course certificate is issued by Linkskill Academy Pvt. Ltd. It is the academy's own certificate. We also guide you through free Google and Meta certifications, which those companies issue directly.

8Do you offer placement support or only interview prep? Which companies hired your recent students, and how many were placed last year?

We offer placement support, not a job guarantee, and we do not advertise "100% placement". Support continues after the course until you are placed: resume and LinkedIn rebuilding, mock interviews, portfolio review and referrals to hiring companies we work with. Ask us for the list of companies that hired our recent learners and last year's placement numbers, and we will share them in writing.

9Can I speak to two or three past students?

Yes. On request we connect you with two or three past learners from a recent batch (with their consent) so you can ask them directly about the training, projects and placement support.

10What is the refund or batch-change policy if I'm not satisfied?

Our written policy: 100% refund if you cancel 7+ days before the batch starts; 75% refund if you cancel within the first 7 days of class and have attended no more than 2 sessions; after week 1 there is no refund, but you can transfer to a later batch free of charge. Batch transfers are unlimited and free. Refunds are processed within 7 business days.

11Is an internship included, and is it paid or unpaid?

An internship is not bundled into the course fee by default. Linkskill runs separate internship programmes (4–8 weeks, ₹2,000–₹5,000 programme fee depending on the track) where you work on live projects with mentorship and a certificate. These are learning internships, not stipend-paying jobs; a few paid opportunities may be offered to exceptional candidates. Ask us whether a current offer includes an internship.

12If I miss a class, do I get recordings or a repeat session?

Every live session is recorded and shared with you, so you never lose a class. If you miss several sessions, you can join the same topic in a parallel or later batch at no extra cost (free batch transfer).

Get it in writing. Ask for any of these answers on WhatsApp (+91 90874 96799) or email (info@linkskillacademy.live) and we will reply in writing, so you have a record before you pay. Be cautious of any institute that promises "100% placement" without naming companies or numbers. Get these answers on WhatsApp →
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