Digital Marketing Specialist

Get found, get clicked, get converted — and prove it with numbers.

ModeOnline · Offline · Hybrid

FormatLive, project-based

IncludesCapstone + Portfolio

SupportInterview calls till placement

Enquire Now ← All Programs

Overview

Digital marketing in 2026 is equal parts creative and analytical. This program covers SEO, paid ads, social and content strategy, plus the AI tools now built into every major ad and analytics platform — so you graduate able to run a campaign and explain its ROI.

Tools & Technologies

Google AnalyticsMeta Ads ManagerGoogle AdsSEO tools (Ahrefs/SEMrush basics)CanvaAI content toolsEmail marketing platforms

Curriculum

Digital Marketing Foundations

Marketing funnel & customer journey
SEO fundamentals (on-page & technical)
Keyword research
Content strategy basics

Paid Advertising

Google Ads campaign structure
Meta Ads (Facebook/Instagram) setup
Audience targeting & retargeting
Budgeting & bid strategy

Social Media & Content

Platform-specific content strategy
Reels/short-form video strategy
AI tools for content creation
Community management basics

Analytics & Reporting

Google Analytics fundamentals
Campaign performance reporting
A/B testing basics
Capstone: plan & report a real campaign

Who This Is For

🎓

Any-degree graduates

Want a creative-meets-analytical career with low entry barriers.

💼

Business owners/freelancers

Want to run their own marketing instead of outsourcing it.

🔄

Career switchers

Moving from sales, content or a non-digital marketing background.

Roles You Can Target

Digital Marketing ExecutiveSEO SpecialistPerformance MarketerSocial Media Manager